Rover 75

<I>Rover 75  </I>
Rover 75

<I>A fully equipped Rover 75 Saloon was the five-millionth car built by the MG Rover Company. It came in a new paint finish, Xirallic Aubergine. </I>
A fully equipped Rover 75 Saloon was the five-millionth car built by the MG Rover Company. It came in a new paint finish, Xirallic Aubergine.

On July 10th 2003 Rover built its five-millionth car since production began in 1904. This car was a Rover 75 Saloon fitted with most available extras.
The Prince Edward, Earl of Wessex visited Longbridge to congratulate and together with MG Rover Group chief executive, Kevin Howe, unvail the British flag from the special car.

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<I> A Rover 75 Club from 2000. The photo was shot in Tånguddens harbour in Gothenburg Sweden.</I>
A Rover 75 Club from 2000. The photo was shot in Tånguddens harbour in Gothenburg Sweden.

The Rover 75 was launched at the British International Motor Show on October 20th 1998. It's the first car designed and constructed as a stand alone Rover car since the 1970s. It's the first achievement of the "new" strategy since BMW bought the Rover group in 1994: To re-establish Rover's reputation for pure motoring pleasure.
The Rover 75 will ultimately be available in three 'comfort' levels; Classic, Club and Connoisseur. The Club and Connoisseur ranges will be available at sales launch and the Classic version will be commencing sale by the end of the year. Rover 75 will be delivered to customers from mid-June in select markets.

The car takes its name from the classic Rovers of the 1940s & '50s and is the result of a GBP700 million investment being the first all-new Rover for 20 years. The Rover 75 is designed to be a thoroughly modern car whilst carrying forward the traditional British design cues of the classic '40s and '50s Rovers.

Sales started in March 1999 and the prices started at about £19.000. The first cars reached the customers in June.

Length, mmHeight, mmWidth, mmWheelbaseTrack front - rearKerb weight, kg Min - Max
474514271778274515051390 - 1610

Suspension frontMacPherson strut with gas filled dampers and rear facing "L" shaped lower arms, mounted on a peripheral subframe. Anti-dive geometry and anti-roll bar.
Suspension rearZ-axle with coil springs, gas filled dampers, anti-squat geometry and anti-roll bar.
SteeringLinear rate rack and pinion, power assisted, 18:1 ratio. 3.13 turns lock to lock.
Brakes ABS standardNew Bosch 5.7 four-channel with Electronic Brake force Distribution. Electronic Traction Control available on most models

Rover Monogram


On September 11th 2001 at the Frankfurt Motor Show, MG Rover Group released early details of their new Monogram programme.
Available across the entire MG and Rover ranges, the Monogram programme will offer a wide choice of carefully selected exterior paint colours, trim materials and technical components, thus enabling customers to personalise their vehicles.
The elements of this programme will be introduced on a progressive basis with completion planned for spring 2002.
Commenting on this initiative, John Sanders, group marketing director at MG Rover Group said: "The Monogram programme will encourage customers to express their individuality in the car they drive. It will incorporate a wide range of carefully chosen items to create a personal ambience."
Featured at the Frankfurt Motor Show were be the first vehicles to receive some elements of the Monogram treatment. A Rover 25 was finished in Oxygen Blue with matching interior, the MG ZT XPower 385 was painted in Typhoon a new multi-colour pearlescent that flips from purple to green and the MG X80 was painted in Chromosphere another trichromatic colour whose spectrum turns from hot red to fiery orange.

Text Paul Adkins



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